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Finding the right influencers on TikTok and Instagram for your subscription box can be an exciting journey! Start by diving into the platforms and searching for popular hashtags related to subscription boxes, like #subscriptionbox, #unboxing, or even specific themes like #beautysubscription or #foodbox. This will lead you to vibrant content created by influencers who are passionate about the same niche. I love browsing through both TikTok and Instagram stories or reels, as many influencers showcase their unboxing experiences and share genuine thoughts about the products. Take note of their engagement rates—look for comments and likes that reflect a supportive community. Another great way to discover influencers is to check the followers or commenters of popular subscription box brands; often, you'll find active users and reviewers who are eager to share their experiences. Don’t hesitate to reach out! Engaging with potential influencers through direct messages can lead to fruitful collaborations. Whether they have a small or large following, authentic voices can make a meaningful impact in promoting your subscription box.