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Discovering TikTok and Instagram influencers in South Africa is an exciting journey! To start, I recommend exploring hashtags relevant to South African culture, trends, and interests such as #SouthAfrica, #SAInfluencer, or specific locations like #CapeTown or #Joburg. This helps me find creators who resonate with my brand’s values and target audience. Another great way is to engage with local communities and niche groups. By participating in discussions or following popular South African accounts, I can uncover talents that align with what I’m looking for. I also love using the search features of these platforms. Searching for topics or themes related to my niche can lead me to influencers who are already discussing similar subjects. Lastly, consider checking out influencer marketing platforms that specialize in connecting brands with creators. These tools often provide insights into engagement rates, audience demographics, and content styles, making it easier to find the perfect fit. By following these steps, I can build meaningful collaborations that showcase the beauty and diversity of South African culture while reaching a wider audience.