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Discovering TikTok and Instagram influencers for social media marketing can be an enjoyable and rewarding experience! First, start by exploring the platforms and identifying content that resonates with your brand. I love scrolling through feeds and using hashtags related to my niche to find creators who align with my values and style. Next, pay attention to engagement. A great influencer doesn’t just have a large following; they actively connect with their audience through comments and shares. I often look for influencers who create content that sparks conversations and builds community. Another tip is to use influencer discovery tools, which can help streamline your search by filtering through creators based on factors like audience size and demographics. This makes it easier to find individuals who can authentically represent my brand. Finally, don’t hesitate to reach out personally! Many influencers appreciate a genuine message and can be open to collaboration. Building a relationship with them can lead to fantastic partnerships that can elevate your social media marketing efforts. Happy discovering!