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Discovering TikTok and Instagram influencers for marketing can be a fun and rewarding process! I usually start by exploring hashtags related to my niche. On Instagram, I search for popular hashtags connected to my industry, like #MarketingTips or #DigitalMarketing. This way, I can find content creators who are already sharing relevant insights. On TikTok, I browse through trending sounds or challenges while keeping an eye out for marketers or business coaches who resonate with my brand's values. Another great method is to look for influencers within communities or groups that focus on marketing. Facebook groups or forums often highlight key figures. I also pay attention to engagement levels rather than just follower counts. An influencer with fewer followers but high engagement might be more valuable for authentic connections. Finally, I don't hesitate to reach out directly! A friendly message introducing my brand and expressing interest can go a long way. Remember, the goal is finding someone who aligns with your vision; authentic partnerships are the best way to connect with an audience.