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Discovering TikTok and Instagram influencers in Houston can be an exciting journey! First, I like to start with a simple search using relevant hashtags, such as “#HoustonInfluencer” or “#HoustonLife.” This quickly opens up a world of local creators who are sharing their experiences in the city. Next, I explore the “Discover” pages on both platforms. TikTok’s algorithm often showcases trending content, which might lead me to some hidden gem influencers who are making waves in the Houston area. I also find it helpful to check out local events or community pages. Many influencers attend these events and share posts about them, making it easier to spot individuals who are passionate about Houston. Additionally, keeping an eye on regional brands and businesses can reveal who they’re collaborating with—this often highlights popular influencers who align with the city's vibe. Finally, personal connections matter, so I may reach out to local friends for recommendations. It’s all about finding voices that resonate with me and the community, leading to genuine connections that can make marketing efforts truly shine!