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Discovering TikTok and Instagram influencers in the health supplements niche can be an exciting journey! First, I like to start with a bit of research. Browsing through hashtags relevant to health supplements—like #healthyliving, #supplements, or #fitnessjourney—can quickly lead me to content creators who are passionate about the same topics. Next, I take a look at profiles that have engaging content and a genuine connection with their followers. It’s important to find influencers whose values resonate with my brand. I pay attention to their engagement rate, not just the follower count, because that’s often a better indicator of their influence and authenticity. Another great tactic is to explore TikTok’s and Instagram’s “Suggested for You” or “Explore” sections after I engage with similar accounts. This often unveils hidden gems who are making an impact in the health space. Lastly, I never shy away from reaching out or asking for recommendations within my network. Collaborating with influencers can not only amplify my message but also create a trustworthy connection with potential customers. It’s all about building relationships that resonate!